The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

4 days ago · Shoppers said they were motivated by sales and promotions, such as limited-time offers, according to the trade group's annual survey.

5 days ago · NRF forecasts record $1 trillion holiday sales, highlighting resilient consumer spending despite economic challenges and shifts in shopping trends.

3 days ago · National Retail Federation's survey found 202.9 million consumers shopped from Thanksgiving Day through Cyber Monday, up from 197 million shoppers last year.

From visionary CEOs to tech trailblazers and frontline retail leaders, NRF 2026 brings together the minds shaping what’s next. With hundreds of speakers across dynamic stages, you’ll leave …

5 days ago · NRF: 203 million shoppers over Thanksgiving weekend With the 2025 holiday shopping season at the mid-point, total sales are on track to top $1 trillion.

The interaction that we’ve had, that we’ve seen in the engineering side and the operations side is something that I haven’t ever witnessed here before at NRF. Engineering involved operations …

4 days ago · A record number of shoppers from Thanksgiving through Cyber Monday laid the foundation for the first-ever $1 trillion holiday shopping season, the NRF said.

5 days ago · A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, up from 197 million shoppers in 2024.