As in every industry, digital marketing has become increasingly important in real estate. Being in real estate requires you to be extremely competitive if you want to be successful, so you always have ...

Have you ever had an online ad follow you for days on end? It appears as you’re scrolling through social media, on the sidebars of your favorite news column, and above the navigation bar of that ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you ...

There are few people disciplined enough to teach themselves the inner workings of internet tools and turn their learning into a career. Interpersonal communication has become somewhat of an anomaly.

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital ...

How can blockchain help marketers? Well security, transparency and accuracy of your customer data is a good start. Is it hype or the next big thing? Blockchain may be a relatively new technology, but ...

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various ...